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Bryan O'Rourke

Bryan O'Rourke's Background

Bryan O'Rourke's Experience

Education Committee Chair at Medical Fitness Association

February 2010 - June 2012

Supported the membership, the board, executive director, and administrative staff of this non-profit which promotes medical fitness organizations.

Senior Business Consultant at Fran Systems

January 2006 - September 2008

Provided customized business advisory services with emphasis on franchising systems, development and process implementation. Specific areas of achievement for clients included information systems development, integration of key business functions, marketing, brand development, finance, training, and business development processes.

Contracted International Project Manager at SUSTA

January 2003 - October 2003

Directed business development projects for exporters of US agricultural goods. Conducted financial evaluations of international trade programs and advised on web platform development. Collaborated with the federal agencies and state departments of agriculture, overseeing international trade activities in the Netherlands, Singapore, Bangkok, Chile, Belgium, Mexico City, and India. Developed marketing strategies and created branding and multimedia content. Conducted global trade research and prepared Unified Export Strategic proposals.

Chief Executive Officer at Planet Smoothie Franchises

September 1999 - September 2002

Developed and executed a strategic plan, selling majority control after obtaining equity financing during a period of accelerated growth. Recruited executive team and adopted technology tools that drove double digit AUV growth .

Chief Executive at PJ's Coffee & Tea Company

February 1998 - September 2002

Devised and executed strategic plan, raised venture capital, and recruited executive team resulting in rapid growth and the ultimate sale of the this popular regional cafe brand.

Consultant at Applied Realtime Systems

January 1996 - January 1998

Prepared a strategic plan for turnaround of a failing access control and time keeping business. Developed new product introductions including conversion to Oracle Developer 2000 platform. Conceived new lower end product offering and development of materials related to product introduction. Successfully prepared winning proposals for Foxwood Casino project and developed relationship with PeopleSoft leading to joint projects at Huntsville Hospital and other installations.

Consultant and Chief Financial Officer at Smoothie King Franchises

September 1994 - January 1998

Developed a strategic business plan that led to significant growth. Developed franchise sales program and launched the sales and marketing of territorial development rights. Advised on marketing and brand development. Devised real estate market model for expansion planning. Obtained financing; prepared budgets and conducted financial analysis. Prepared PPO and assisted in FDD preparation.

Chief Financial Officer at Al Copeland investments

March 1985 - February 1993

Served as a key financial executive and director of this $1 billion conglomerate consisting of restaurants, hotels, real estate holdings and food manufacturing plants . Obtained financing, oversaw M&A activity, and managed financial and administrative processes. Managed significant legal matters and directed strategy for key business units.

President at Fitness Industry Technology Council

May 2012

The Fitness Industry Technology Council is a not for profit consortium seeking to grow the industry, enhance user experience and improve the collection of real time data through the creation of interoperability standards for technology based fitness devices.

CEO & Founder at Integerus, LLC

March 2008

Integerus delivers business, technology and strategic advisory services to clients in the global fitness and wellness industries.

Principal at The Flywheel Group

December 2007

The Flywheel Group is a developer with business process and management expertise serving clients in a variety of industries. The company has created innovative cloud solutions for fitness, wellness, and franchise organizations.

Chief Strategic Officer & Principal at Fitmarc

February 2006

Responsible for business, technology, and organizational development. Leads strategy, legal and finance for this supplier of fitness and wellness education, programming, systems and training services for wellness facilities, employers, non-profits, recreation centers, government agencies and health clubs. The company is the exclusive distributor for Les Mills in the South Central US.

Principal at BKO Consulting Group, Inc.

February 1993

Provide management services including financial, marketing, IT, sales, training and business development. Experience in a variety of industries. Extensive background in fitness, wellness, international trade, IT, franchising, health care, and hospitality industries.

Bryan O'Rourke's Education

University of New Orleans

2006 – 2008

Pursuing Ph.D., MBA Southeastern, BS

Southeastern Louisiana University

2005 – 2006


Concentration: Finance

University of New Orleans

1981 – 1985


Concentration: Finance

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